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FOOD/Indiashop

India, E-commerce and Handicrafts

Keywords:- Ecommerce, Handicrafts, Women's co-operatives, E-marketers

FOOD/IndiaShop: To explore whether E-commerce can prove to be a source of income for women cooperatives and non-profits working in rural areas.  Through this to also see if they can train educated unemployed youth to function as E-marketers to promote products online and obtain a sustainable source of income for themselves

The project has explored using “e-marketers” to set up a mechanism for ecommerce of handicrafts.

While the project has made sales through e-channels, it faces many of the challenges of e-commerce faced by the world in general.  The case is an interesting study on how new intermediaries can assist the rural poor.  

To view the four page summary as a pdf  (please note the size is 146K)           

To view the full case study notes 

To go to the FOOD/Indiashop website

Please note - the videos below are such that you need a 128K line or better to stream them.  If you wish to see them and have a slower line, choose the option to download and then play them.

Video:- Chandra Sekaran, weaver and owner of an embroidery workshop at Kunam, 40km east of Chennai describes the benefits of selling craft goods over the Internet.

Video:- Raymond Raj, FOOD ICT specialist, describes the activities of the IndiaStore on-line craft shop. Raymond works as one of the primary e-marketers promoting the craft goods on-line.

Video:- Mr A.N. Santhanam, Commissioner of Tamberam municipality, Chennai, describes FOOD’s e-governance project and the benefits he hopes it will bring.

Video:- Santosh Narayanan, FOOD Project Leader, on how ICT is helping to open up local government to the citizens of Tamberam Municipality, Chennai.

 

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Last modified: May 18, 2004